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recently I have realized that the videos we post here on the blog do not show up in the RSS feed. To watch it on Vimeo, click here:

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Just finished our latest holiday film…  Hope you enjoy!

 

Knocking the rust off……

Rabbit finally got a free second and got to some of the many hours of “behind the scenes” footage we have shot over the past year.  I thought you might like to see this one.  Its a film we shot while on location in New Zealand which talks about the different electronic gear we bring whilst on the road.

Hope you enjoy!

April's eMail Promo

It’s time to send out another eMail promo.  Since spring is right around the corner, and in celebration of the dusting off of my new (this winter) 10′ 6″ long board,  I thought I would choose and image I made last summer with my good friend, designer, and surfing buddy Gary Hedrick.  Gary is a freelance designer who we have worked with on many different jobs.  For those of you who have been following the blog, you may remember him from the Work N’ Gear posts, or from the portrait we did of artist Shepard Fairey.

Portrait of Shepard Fairey, Gary Hedrick as the AD

At any rate… this portrait of Gary is one of my favorites from last year and I’m excited to use it as a promo.

The inaugural iPhone photo of the new board

You can read all about how we made the image and the crazy goings on from that day in this post.

I hope you enjoy!

March eMail Promo, "Anatomy of an Industrial Image"

For whatever reason, I have always been fairly lazy with my advertising.  For the past four years or so, I have been paying for a subscription with ADBASE, but using it pretty infrequently.  ADBASE is a fee based service that gives you access to an up to date list of potential clients in the creative industry.

In the past, we have used the service to send out some of the more zany videos we have done like our  July 4th Promo, 2008 and 2009 Holiday Promos.

We have also used it for some cross promotional stuff like when Shepard Fairey of Obey Giant fame had his show here in Boston at the ICA and when friend and mentor Mike Weymouth was featured in Graphis Magazine.

Shepard Fairy Portrait Promo

Last month, I sent out my first real attempt of promotion in eleven years of business.  I put together some of the images from the 2009 Corning Inc Annual Report campaign and sent it out to roughly 11,000 people.  The promotion was extremely successful with just over 30% of the recipients viewing the message.

Blog visits increase due to promo

To continue in this vein, we are currently sending out a March mailer.  Everyone says one should promote the style of photography one is both best at, as well as most interested.

Sounds easy right?  I don’t think so…  For me, picking a genre to focus on is a bit of a challenge.  The fact is I fully love everything I get to shoot.  How is one supposed to choose?  It’s like asking Mrs Walton to choose which one of her kids is her favorite.  John-Boy, Jason, Mary Ellen, Jim-Bob?   She just couldn’t do it, and neither can I.

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