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This is always a special time of the year with the summer waning and fall right around the corner.  I never want it to end, but I guess we cant stop time.  The tell tale sign for me is when the July doldrums subside and morph into fall catalouge work.

Although it’s been a busy summer with lots of travel, I have to admit it was nice to be back in the studio for some old school cyc wall shooting.

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It was quite a production with 20 people in the studio all buzzing around.  Since there were so many cloths and wardrobe changes, we had four stylists cranking.  One on set, and three on the racks steaming and prepping.

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One of the nice things to do when shooting is to tether the camera to the network.  Now I know that photographers have  been doing this for a long time now, but I never get over how cool it is to shoot the photo, and have it wirelessly appear onto the server.  Too cool.

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With all the usual suspects present, we cranked thru the day shooting 80 wardrobe changes.  Special thanks to our three models, Maggie (model agency,) Michelle, Colleen, our AD Rob (and his crew,) and last bu not least, our intern Ben!

Great shoot guys!

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With so much location and travel work going on these days, it was nice to have a change and be back in the studio for a day of shooting on the cyc wall.

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The AM was spent shooting the talent with the clients machines and equipment, and the afternoon was spent shooting hands holding medical tools on the light table.  Of course thanks to Michelle from TEAM for fantastic makeup work, and to Chis for the long day.

The highlight of the day was the chance to work with JC, a great model we brought up from NYC.

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Here is a film we shot for Blue Cross.

Client: Blue Cross Blue Shield Michigan. Agency: PARTNERS+simons.  The film was shot on location in MI using the Sony F3 Super 35 and FS100.

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Years ago, when I first got into this game, lots of the photographers I used to assist for were in the stock photo biz.  I remember one in particular who used to talk about $100k years in stock sales alone.  It was a really good gig, and those who knew how to play it certainly benefited.

Alas, like everything, times changed.  The onslaught of the internet and the digital revolution quickly torpedoed how stock was handled.  An image that used to sell for $10,000, soon was selling for $100.  The cheapening of the image is something that all older photographers lament, and have come to grips with the understanding that the “good old days” are gone forever.

That said, I am starting to see a respect and proper valuation of the image slowly returning to the landscape.  It will still take a couple of years to fully resolve, but the market is beginning to come to grips with the fact that regardless of how images are captured, (digital or not) there still needs to be good photographer behind the camera.

Even though I have been shooting for twenty years, it is still a secret thrill to see my images in print.  I thought I’d share one of my favorite images that was purchased by Boat U.S. for one of their campaigns.

We had the Boston Globe in the studio the other day during a catalog shoot with our long time client Work N’ Gear for their Scrubology brand.  They brought a film crew to see what was going on…

We just delivered what I consider to be our best Work N’ Gear film yet!  Sometime last year, Anthony Modano (the AD over at WNG) came to us with this very cool idea.

He wanted to create a series of shorts that featured the Work N’ Gear customer using the theme “Driven.”  We had some prelim meetings, did a proof of concept, and the series was born.

This film, “Driven – Jim Weston,” gives us a quick look into the life and passion of woodworker and drummer Jim Weston.

The film is the first in a series of five that will be completed over the next year.

Work N Gear has been a great client over the years with the work ranging from product and model photography to some really cool film projects.

We are very thankful for the on-going opportunity to push the envelope with them, as well as work with some inspiring Art Directors.

If you haven’t had a chance to check out some of the past “behind the scenes” with Work N’ Gear, here are a few of the films

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Here’s the behind the scenes film for a day shooting for Reebok at Exposure Place in Waltham.  Thanks to all my guys, as well as TEAM for perfect hair and make-up.

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I hope it goes without saying that we love what we do.  I think if we didn’t, it would be fair to label us as insane.  Perhaps at the very least masochists.  The long hours, the sleepless nights, the early call times, it can truly wear a body down.  The only real way to escape the cold hard reality of the downside, is to be in love with the upside, and that we do.

I think this passion has really manifested itself in this obsession with our on-going series of “Behind the Scenes” films.

At any rate, here is the latest one that was shot in our studio whilst shooting for one of our long term clients Work N’ Gear.  The subject was health care clothing.

A big thanks to all my guys, as well as TEAM, Models Club, and Click.

Here is another film from our last shoot with Work N’ Gear.  The day was for their fall catalog covering the new workwear line.

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In July, we shot three days for Work N’ Gear and Sears in our new 4000 sq foot facility in Hingham.  Here is a behind the scenes film from day one.

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Spraying the Bunker 5 sign on the loading dock wall

Breath…

We are feeling very fortunate over here with the speed at which the cars are flying down the track.  We have been raging on overdrive for many months now, and there is no signs of slowing.  Thanks to all those involved (you know who you are) for helping us keep it all on the rails.

For us, the end of June marked a huge milestone… We opened the new studio Bunker 5 officially for biz with a large catalogue shoot for Work N’ Gear, Sears, and K Mart.  We had all the same faces from past WNG jobs with us, the girls from TEAM, some new models, some old favorites, Scott the Intern, and Emma, our illustrious caterer.  Very cool indeed.

Geniveve the Rock Star Model

On this day, we were shooting fall health care for Scrubology.  The craziest part of the day was the fact that we shot 98 articles of clothing in ten hours.  (If your not familiar with catalogue shooting, this is considered a lot…) We were cranking.  Insane!!!

Trying to keep track just under 100 items to shoot!

The new space worked out perfectly and we couldn’t be more pleased.  At 18′ x 25′ with one corner, the cyc wall was more than adequate.  We ended up shooting right into the corner which gave a nice gradient to the background.  (It was really a mute point though in the end as the designers were just going to strip the models out of the background… but the images looked awesome)

Some photographers like to try to make lighting seem complicated.  The fact is, it is pretty damn simple to make things look good.  A lot of the times the difference between good and great is just the damn equipment.  For this shoot, we used the Elinchrome Octabank.  It is pricey, but really worth it.  (turns good into great)

For fill on the dark side, we used a 4×8 V-flat gatorboard bounce.  (whats nice about making these is they are white/black.  If you dont want fill, you just flip it around and use the black to deepen the shadows)

To key the background, we just blasted four heads up at the ceiling.   Very simple, yet elegant.

Morning briefing from Art Director Anthony Modano from WNG

As they always do… the day started for my crew at 06:00 with putting the finishing touches on the prep work.  Cleaning, organizing, spraying the Bunker 5 logo on the back wall and floor, etc…

The rest of the crew starting trickling in at 8.  Cloths were steamed, models were sent to make-up and hair, and we built the set.  By 930, we were in it and starting to crank.

Anyone who shot pre-digital can really appreciate where we are these days, and just how easy it is to push as hard as we did.  No Polaroids needed… Just pull the image up on the monitor, get it approved, and move on.  We really are in an amazing golden age.

By 4:30, we were in the home stretch and miraculously finishing up the last few items.

When all was said and done, and the clock struck 05:00, I will have to say that the single best benefit to shooting in our own studio was the fact that we did not have to then (after a crazy day) slam into overdrive to load out before we started to pay overtime for the rental.

We could all slump down into a cozy couch and crack a well deserved beer.

Thanks to my crew as well as Anthony Modano and his crew for a kick ass successful day!  We look forward to the next one…

“The Crew” (L-R) Scott the Intern, Greg, Bear, Rabbit

Just wanted to say thanks to the crew for a great shoot on the Reebok campaign.  Images are all batched and processed (in record time) and they are awesome!

Couldn’t have done it without you guys!  Thanks to the girls from TEAM, and my crew, Bear, Rabbit, and Scott the Intern.

You guys rock!

(our videos do not load in the RSS feed, so click here to view video)

Lately we have been having tons of fun cutting together “Behind the Scenes” videos of our jobs.  The latest one (above) is from a two day shoot we did for Work N’ Gear and Sears.  Just wanted to take a second and show some the film, as well as some of the images from shoot day.

It’s days like these that really make the job worth while.  This isn’t so much be cause of the subject matter, but because of the people I get to work with.

Thanks to the girls from Team The Agency, the models, Corey from E.P. Levines, and of course the crew from Work N’ Gear for giving us the chance to make it all happen!

This is the first in a series of Web commercials for one of our clients Work N’ Gear. The commercials were modeled after a spot shot for Dickies.  The film was shot on location in Lawrence MA, and features our own CB Kearney talking about his fine woodworking business.

The spot was shot, and posted in a weekend.

Thanks to Rabbit (editor,) and Gary (Designer) for the hustle in turning the project out on a super fast deadline!

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Chris and Greg demonstrating Warrior One

We were back at Work N’ Gear last week shooting more lay downs.

As I have said in the past, shoot over at WNG is blast and we always have fun.   The photography isn’t that complicated, but working with Chris, Tony, and Gary makes them some of the more memorable days.  (to get limbered up, we started the day with a little yoga…)

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We use basically the same set up every time we are over there.  We use one pack, and two lights.  The clothing is laid down on the seamless, with the large 7′ Elinchrome Octabank one side, and the 3′ Octabank on the other for fill.  Nothing specially fancy, but it work great.

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CB can’t seem to stay away…

Chris then strips out the shirts from the white background, and lays them into the comp.

If we have lots of shirts to shoot, then we usually mount the camera on a rig and suspend it over the set, but when we have 5-10 set shots to do, we just use a ladder.

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We had a great day back at Work N’ Gear yesterday.  It was a nice mellow day shooting cloths on seamless.  I really like shooting for WNG because we have such fun with their people.

We spent the afternoon with Chris Capella, one of their designers/art directors.  (Thats him holding lazily holding the ladder making sure I don’t tip over… I think)  Chris is actually going to be running a marathon a bunch of Sundays from now.  And he’s never run before!  Kick some ass Chris!

Chris is also a partner with our friend Gary Hedrick.  The two of them run Elefhantworks, a design firm here in Boston.  They too have a blog that is worth checking out if you are into design.

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CB has found his soul mate…

Of course a day at WNG wouldn’t be the same without CBK.  He makes the day run so smooth… Especially in the laugh department.

(BTW, I can only show the above photo as the blog is PG13.  Keep it up CB!)

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Chris laying down spring

A lot of folks have been following the Dominican Republic job that I have been posting about and really liking the photos.  (thanks BTW…)  But the thing to always remember is that it is the clients like Work N Gear who are the most important.

These jobs might not be as glamorous, there is no travel, no helicopters, no SCUBA gear, but they are the cleints that stick with you year after year, trust what you do, and love what you provide.  It is important to never forget this, and take care of them FIRST, becuase they will be by your side long after the helicopter and sun drenched model jobs fade away.

Chris flying the mini-copter...

Chris flying the mini-copter…

Spend some hours in the mall… (what more can you ask!)

It was actually a fun short little shoot.  We met Anthony (creative director) and Chris (graphic designer) of Work N’ Gear at the Hanover Mall to make some photographs in one of their stores for a magazine article about their CEO.

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Anthony refuses to do a “muscle” pose

The shoot went well and we had a good time.  But the real action happened after we left the store and hit the rides!

Anthony going "off-road"

Anthony going “off-road”

Thanks for a fun day!

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Shot Tuesday with our friend Anthony again today over at Work N’ Gear. Usually we are over there shooting product on seamless, but today, we got to shoot an environmental portrait.

Their CEO is being featured in a trade magazine, so we were asked to shoot a couple options for the magazine.

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As always, we had a blast hanging out with Tony.  Later this week, we will be over at one of their stores to shoot more images for the article.

Stay tuned…

Show me "Tiger!"

Chris!  Show me “Tiger”

I believe that the key to doing good work is to keep it light, and have a good time doing it!  Over the past two months, we have been shooting product for a company called Work N Gear south of Boston.  We have spend several days at their facility shooting some simple, but solid catalog work.  Some photographers arent interested in doing work like this, but for us it has been a blast.  Consequently, I think it shows in the work.

Trying out the clothing...

Trying out the clothing…

Too close Chris.... Too damn close!

Too close Chris…. Too damn close!

When I started in the business, I was often told that my work was just too damn broad.  Photographers that I would assist for would all say, “you have to decide what it is you want to shoot, and concentrate on that!

This was when I would always pull out my favorite old-tyme word….Balderdash!  Having the ability to shoot many different styles is a commercially viable skill, and has paid off over the past ten years.

Light testing

Light testing

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