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Since we are on the Holy Cross theme, I thought I’d share one of the films we did during the campaign.

The first film is called the “Virtual Tour” and was shot for the College of the Holy Cross on location at their campus in Worcester MA.  The intent was to present the look/feel of the school using an unconventional approach.  The film takes random student interviews captured over the course of one day and inter-cuts them with “B” roll of the campus and student life.

What’s important to notice with respect to the film work we did for HC is the synergy between the print work, the web, and the cinema.  If you look at the prior post where I show some of the printed material, you will see the cover of one of the mailers.  This photo, the photo of the front gate is the exact image that we see in the beginning of the Virtual Tour (its the default thumbnail on the Vimeo clip.)  This happens again and again in the film.  The aerial footage, shots of the campus, shots of the students, etc…

Before the convergence of shallow depth of field video, we could not pull this off.  Video always had that “video” look… But not anymore.  This is the fundamental reason that I am now so inspired with film making again.  For the first time since I left film school, I can now make a video frame look exactly as I see it in my head… And the best part is, I can make an amazing still image to boot!

Greg and MB from KOR Group

BTW… The interviews were shot using Sony Z7U’s, and the “B” roll was shot on the Nikon D3s, as well as some Z7U’s.

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Last spring I began a really cool job with KOR.  The client was Holy Cross, and the scope was enormous!  The job was of course photography, but it also spanned three audio programs as well as four films.

We spent around 10 days on campus netting thousands of still images, lots of camera crane work, hours of time-lapse video, photo flights and enough video footage to fill one of the RAID’s.

I feel tremendously lucky to have gotten a chance to work with both KOR and Holy Cross, not only because we were able to have the creative freedom to impress the client, but have been pleasantly surprised by the widespread acclaim the work has netted.


Last month we found out that the work had earned a gold award at the CASE District I show for the view-book, and silver award for the entire suite of admissions publications.  Very cool news….

Today, I got an eMail from KOR letting me know that we also were awarded a merit (I guess this means “runner-up”) for the Holy Cross website, and a gold for the total recruitment package.

I am really proud of the work, and am overjoyed that the entire team was recognized by the effort.

Thanks to all those involved for helping put this project together!    (…especially to James Grady for putting up the photo of the work on the KOR blog for me to pilfer)

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