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We had the Boston Globe in the studio the other day during a catalog shoot with our long time client Work N’ Gear for their Scrubology brand.  They brought a film crew to see what was going on…

We just delivered what I consider to be our best Work N’ Gear film yet!  Sometime last year, Anthony Modano (the AD over at WNG) came to us with this very cool idea.

He wanted to create a series of shorts that featured the Work N’ Gear customer using the theme “Driven.”  We had some prelim meetings, did a proof of concept, and the series was born.

This film, “Driven – Jim Weston,” gives us a quick look into the life and passion of woodworker and drummer Jim Weston.

The film is the first in a series of five that will be completed over the next year.

Work N Gear has been a great client over the years with the work ranging from product and model photography to some really cool film projects.

We are very thankful for the on-going opportunity to push the envelope with them, as well as work with some inspiring Art Directors.

If you haven’t had a chance to check out some of the past “behind the scenes” with Work N’ Gear, here are a few of the films

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Here is another film from our last shoot with Work N’ Gear.  The day was for their fall catalog covering the new workwear line.

If your viewing this in and RSS feed and want to watch the video on Vimeo, click HERE:

(our videos do not load in the RSS feed, so click here to view video)

Lately we have been having tons of fun cutting together “Behind the Scenes” videos of our jobs.  The latest one (above) is from a two day shoot we did for Work N’ Gear and Sears.  Just wanted to take a second and show some the film, as well as some of the images from shoot day.

It’s days like these that really make the job worth while.  This isn’t so much be cause of the subject matter, but because of the people I get to work with.

Thanks to the girls from Team The Agency, the models, Corey from E.P. Levines, and of course the crew from Work N’ Gear for giving us the chance to make it all happen!

12 inches outside so far… more to come!

It’s always fun to have the snow, but not so fun when it mucks up plans to make images.  We were scheduled for a cool fashion shoot in the studio over at Exposure Place today for Work N Gear and Sears, but yesterday we made the last minute call to push it.  Good thing we did as some of Mass is expected to get up to 24″ of snow.

The real question is about tomorrow… We have a 5 pm flight out to Madrid, Spain for a Multi-country photo shoot.  Right now Logan is essentially closed, but we have our fingers crossed….

This is the first in a series of Web commercials for one of our clients Work N’ Gear. The commercials were modeled after a spot shot for Dickies.  The film was shot on location in Lawrence MA, and features our own CB Kearney talking about his fine woodworking business.

The spot was shot, and posted in a weekend.

Thanks to Rabbit (editor,) and Gary (Designer) for the hustle in turning the project out on a super fast deadline!

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Chris and Greg demonstrating Warrior One

We were back at Work N’ Gear last week shooting more lay downs.

As I have said in the past, shoot over at WNG is blast and we always have fun.   The photography isn’t that complicated, but working with Chris, Tony, and Gary makes them some of the more memorable days.  (to get limbered up, we started the day with a little yoga…)

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We use basically the same set up every time we are over there.  We use one pack, and two lights.  The clothing is laid down on the seamless, with the large 7′ Elinchrome Octabank one side, and the 3′ Octabank on the other for fill.  Nothing specially fancy, but it work great.

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CB can’t seem to stay away…

Chris then strips out the shirts from the white background, and lays them into the comp.

If we have lots of shirts to shoot, then we usually mount the camera on a rig and suspend it over the set, but when we have 5-10 set shots to do, we just use a ladder.

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We had a great day back at Work N’ Gear yesterday.  It was a nice mellow day shooting cloths on seamless.  I really like shooting for WNG because we have such fun with their people.

We spent the afternoon with Chris Capella, one of their designers/art directors.  (Thats him holding lazily holding the ladder making sure I don’t tip over… I think)  Chris is actually going to be running a marathon a bunch of Sundays from now.  And he’s never run before!  Kick some ass Chris!

Chris is also a partner with our friend Gary Hedrick.  The two of them run Elefhantworks, a design firm here in Boston.  They too have a blog that is worth checking out if you are into design.

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CB has found his soul mate…

Of course a day at WNG wouldn’t be the same without CBK.  He makes the day run so smooth… Especially in the laugh department.

(BTW, I can only show the above photo as the blog is PG13.  Keep it up CB!)

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Chris laying down spring

A lot of folks have been following the Dominican Republic job that I have been posting about and really liking the photos.  (thanks BTW…)  But the thing to always remember is that it is the clients like Work N Gear who are the most important.

These jobs might not be as glamorous, there is no travel, no helicopters, no SCUBA gear, but they are the cleints that stick with you year after year, trust what you do, and love what you provide.  It is important to never forget this, and take care of them FIRST, becuase they will be by your side long after the helicopter and sun drenched model jobs fade away.

Chris flying the mini-copter...

Chris flying the mini-copter…

Spend some hours in the mall… (what more can you ask!)

It was actually a fun short little shoot.  We met Anthony (creative director) and Chris (graphic designer) of Work N’ Gear at the Hanover Mall to make some photographs in one of their stores for a magazine article about their CEO.

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Anthony refuses to do a “muscle” pose

The shoot went well and we had a good time.  But the real action happened after we left the store and hit the rides!

Anthony going "off-road"

Anthony going “off-road”

Thanks for a fun day!

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Shot Tuesday with our friend Anthony again today over at Work N’ Gear. Usually we are over there shooting product on seamless, but today, we got to shoot an environmental portrait.

Their CEO is being featured in a trade magazine, so we were asked to shoot a couple options for the magazine.

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As always, we had a blast hanging out with Tony.  Later this week, we will be over at one of their stores to shoot more images for the article.

Stay tuned…

The Work N' Gear Crew

(L-R) Chris, Anthony, Greg, Gary flush out ideas for a television commercial

For those of you who have been following our silly goings on, you have probably been aware that we have been shooting and producing a LOT of video lately.

It’s not really that strange for me actually.  When I left Emerson College back in 94′ (I studied film) I left Boston and headed out to LA where I worked in the motion picture industry as a camera assistant.  For the past 10 years in the photography business, film and video production has always been just an arm’s length away, and over the past two, the convergence of the two has been unavoidable.

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Today, Richard (or The Rabbit) heads up full blown production department complete with HD cameras and two Final Cut editing suites.  For our biggest video client (RLE at MIT) we are producing one film roughly every 2-4 weeks.  When we hit the road and go on location, we almost always shoot video.  This tends to be a big selling point to our clients, as we often shoot what we call “companion video” at no extra cost to the client.

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Show me "Tiger!"

Chris!  Show me “Tiger”

I believe that the key to doing good work is to keep it light, and have a good time doing it!  Over the past two months, we have been shooting product for a company called Work N Gear south of Boston.  We have spend several days at their facility shooting some simple, but solid catalog work.  Some photographers arent interested in doing work like this, but for us it has been a blast.  Consequently, I think it shows in the work.

Trying out the clothing...

Trying out the clothing…

Too close Chris.... Too damn close!

Too close Chris…. Too damn close!

When I started in the business, I was often told that my work was just too damn broad.  Photographers that I would assist for would all say, “you have to decide what it is you want to shoot, and concentrate on that!

This was when I would always pull out my favorite old-tyme word….Balderdash!  Having the ability to shoot many different styles is a commercially viable skill, and has paid off over the past ten years.

Light testing

Light testing

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We were shooting more catalogue work today on white seamless at Work N Gear, and as we were shooting larger groups of product, I decided to just mount the camera up in the air on a boom and fire the camera remotely.

I blogged a bit about this in the past when we shot that MTB rider in Wampatuck State park, but as it is a pretty cool thing to do, I thought I would bring it up again.

So heres what you need:  4 Poket Wizard Transcievers and a Pocket Wizard remote camera cord.

Connect a Wizard to the hotshoe on the camera, put that on channel 1.  Connect a Wizard to your strobe (also on channel 1.)  Connect a Wizard to the remote port on your camera via the Pocket Wizard cable, set that Wizard to channel 2.  Finally, set a fourth Wizard also to channel 2.  This 4th Wizard will be held in your hand and used to trigger the cascade. Read the rest of this entry »

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