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Over the past 15 years we have worked in all kinds of areas.  Big pharma, defense, bio-tech, aerospace, manufacturing, transportation, the list is pretty broad.   When I look back and try to tie it all together, reflect on what keeps me still interested, the thing that always jumps up first is cutting edge science.

Since 1999, I have been very fortunate to have an on-going relationship with MIT as well as professional relationships with many of the Institutions Principle Investigators.  It is a relationship that I hold very dear, and one that has allowed me to grow personally as well as artistically.

Last week, an old friend, Prof. Vladamir Bulovic, Dir. of MTL.  reached out with a particularly interesting proposition.  Could we help some of his group members produce, shoot, and edit a short film explaining their new technology… Oh, and can you do it in 5 days???

Of course the answer was yes, and we dove in head first.

Because there was such a short turn-around time, the production had to be very concise.  Pre-production, research, discovery and scripting was not an option… Too much fancy production value (big cameras, dollies, fancy lighting) would cause delays on set and translate into lack of time….  Multiple cameras and too much footage would cause extended logging and editing time… You get the picture.  This had to go quick, but still maintain the high level of quality that our customers have come to rely on.

Fortunately for us, (and as so many today know,) we are living in the golden age of film production.  With the new generation of cameras, the things that are possible today constantly blow my mind.  It has really changed the landscape, and allowed us to move in ways that even five years ago could not be possible.

I wouldn’t normally do so, but in order to meet our mandate, I chose to shoot all the location footage with the Nikon D4.  The interviews were still shot on the Sony F3 Super35, but using the Nikon in the labs allowed us a freedom of movement that translated into a much higher volume of footage.

  • First time saver:  All interviews were shot daylight exterior in one general location.  Yes there would be ambient noise to deal with, but since we could only afford to use a third of the shoot day doing interviews, compromises had to be made.  I also believe that when an interview is outside, the viewer gives much more leeway  as the reality is, life can be noisy!
  • Second time saver:  All footage shot in labs would also be with available light.  We always move pretty quickly, but without having to move lights around on set, you can get way more done in the shoot day.  Yes it might not look as good as if you took the time to light it, but with careful cinematography, you can still shoot pretty damn good images.  The lack of lights also eliminates a case or two along with a heavy stand bag.  This means mush less to carry and much less time setting up/tearing down.  Its amazing how you can still create beautiful imagery just by paying attention to camera placement in relation to an ambient light source.
  • Third time saver: Shoot hand held.  Obviously the interviews were shot on stix (tripod,) but almost this entire film was shot hand held.  I did bring the small Cinevate rails for one shot I wanted to get, but I primarily stayed off the crutch all day.  Again, this allows for a very fast shooting style.
  • Fourth time saver:  Stock music.  Normally we like to write our own music, but at the onset, we made the decision to go for stock.  Not only is this a big time saver, but is about half the cost to the client.
  • Fifth time saver:  No snazzy graphics or Motion work.  Traditionally in our MIT work, we have been know for some pretty cool funk.  This stuff looks great, but it translates into TONS of post production work.  By keeping a simple edit, we could move thru the process much faster.

After an 8hr day of shooting, we had what we needed and it was back to the studio to hit the edit bay.  With the close collaboration of the client, and a couple of wee hours editing sessions, we were able to finish and deliver the 4 min film with a day to spare.  The net net is a great short film that conveys the clients message, but yet was economically produced in record time.  Special thanks to Farnaz Niroui.  Couldn’t have done it without your collaboration!If your interested in viewing the Investigator Profile we did for Prof. Bulovic, you can view here:

 

For our other Investigator Profile series for MIT or any other work, click here:

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