The Work N' Gear Crew

(L-R) Chris, Anthony, Greg, Gary flush out ideas for a television commercial

For those of you who have been following our silly goings on, you have probably been aware that we have been shooting and producing a LOT of video lately.

It’s not really that strange for me actually.  When I left Emerson College back in 94′ (I studied film) I left Boston and headed out to LA where I worked in the motion picture industry as a camera assistant.  For the past 10 years in the photography business, film and video production has always been just an arm’s length away, and over the past two, the convergence of the two has been unavoidable.

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Today, Richard (or The Rabbit) heads up full blown production department complete with HD cameras and two Final Cut editing suites.  For our biggest video client (RLE at MIT) we are producing one film roughly every 2-4 weeks.  When we hit the road and go on location, we almost always shoot video.  This tends to be a big selling point to our clients, as we often shoot what we call “companion video” at no extra cost to the client.

Because both the still image and video are shot by the same creative, we can provide a client much needed synergy that ties both the still and video components together, which brings me to the subject of this post…. TELEVISION.

Greg and Tony going over story board concepts...

Greg and Tony going over story board concepts...

Excitedly, one of our favorite clients here in Boston, Work N’ Gear, has approached us to help develop and produce a series of television commercials.

Over the next two weeks, we will be flushing out, shooting, and then post producing these TV spots.  We are very excited for this opportunity!  Stay tuned for more details as the project progresses!

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